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How the new Squad Busters update affected daily revenue: an overview of key metrics

On August 14, Supercell released a major update for Squad Busters, adding new environments, characters and changing some aspects of gameplay and monetisation. According to MobileGamer portal, this resulted in a significant increase in daily revenue from in-game purchases.

MobileGamer reports, citing AppMagic, that after the release on 7 August, Squad Busters' daily revenue began to gradually decline and reached a minimum of $160,000. However, a recent update caused a sharp increase in revenue: the game earned $420,000 on the day of the patch's release, and this revenue level was maintained for several days. At this point, revenue is down again, but still higher than before the update, making $249 000 on 26 August.
However, Squad Busters is still having trouble attracting new players and retaining existing players. According to MobileGamer, despite the recent update, the number of daily active users (DAU) continues to decline and now stands at around 500,000, down from around 7 million at release.

There is also a decline in daily downloads: by 26 August their number had dropped to 35 900. In the current ranking of Supercell games Squad Busters takes the fifth place by this indicator, overtaking only Boom Beach.

Downloads of the company's other games for 26 August:
To date, Squad Busters has earned $42.86 million from in-game purchases and has amassed 42.86 million downloads.
2024-08-28 16:35 Gamedev