US gaming audience analysis from Comscore and Anzu 2024
In March 2024, major analytical platforms analysed the US market for the gaming industry. For this purpose, about 4,500 candidates between the ages of 18 and 65 were selected and surveyed, each of whom can be considered gamers. In this case, these people play a few hours a week, and also do not take long breaks. We will talk about the main results of this study in the thesis of this review:
More than 62% of respondents regularly spend time playing mobile, PC or console games.
The gaming industry niche is the most unpopular among Americans. In 2023, users spent a cumulative 45 billion hours in it. During this time, 210 billion hours were spent on online video, 201 billion hours on TV, and about 62 billion hours on social media.
With all that said, 40% of Americans own and play a console at least once a month.
63% of American gamers surveyed earn about $100,000 a year. This allows them to spend much more on games and similar entertainment than in some other countries.
32% of mobile gamers are not willing to pay at all for games, while PC and console gamers are willing to pay more for games and spent more than $40 for the last game they bought.
Millennials are the largest group among US gamers, accounting for about 49% of all US gamers.
40% of US gamers play on all platforms, with 77% of gamers playing on more than 1 platform.